Apply when adsense is granted, you will get an email. You can login to adsense and start editing the settings in the adsense account settings page.
You can set the ad type preference and determine whether the ads in the form of text or images can be also.
Ad text is a standard format generally used in different ads. Ad format using many CPC text format.
If you also want to show CPM ads (you will not pay on per click, but each time the ad is displayed), you have to accommodate the features of CPM.
You can also set the return data at the time my account.
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