Understand the term, and CPC ads

Before the ad CPC (cost per click), you need to first understand what the CPC and term in the CPC ad.
- Ad units / unit ad: a group of ads that are displayed in a single cell that is
displayed as the script from the server. Usually consists of one to sixcontextual
ads (depending on size of ad unit).
- Click: It is an incident when a visitor visits the page web site / blog and click
on your ad in the ad unit. Not all clicks generate money, such as click fraud, and
public service ad that if clicked will not do anything.
- Click fraud: a click made by visitors to the visitor does not have the intention
to purchase products or services offered.
- Click through rate (CTR): the number of clicks received by an ad unit divided by
the number of ads displayed.
- Effective cost per thousand impressions (eCPM): eCPM is a method to compare the
income of different types of ads. eCPM dikalkulasikan by dividing total revenue
from ad impression with the reception of the CPC eCPMnya so know which one gives
the opportunity to get the most money.
- Impression / impression: abbreviation of ad impression, is the number of ads
displayed.
- CPM Page: CTR value of a web page / blog specific.
- Page eCPM: eCPM value of a web page / blog specific.
- Page impressions: a number of ad unit is displayed.
- Public service ad (PSA): public service ads that are displayed or if there is no
content that is not in accordance with the target.

hopefully helpful………